Wednesday, May 2, 2018
The month of Ramadan is a moon full of blessings. All kinds of needs and economic activities have increased compared with other months. Increases to human needs are always increasing, such as food, clothing, to all kinds of family needs.
Not only in Islamic countries alone, but in fact demand for the goods of production also occurs almost throughout the country. Call it, the UK is also an increase in the sale of food and gifts during the month of Ramadan.
Also read : Preparing Ramadhan in America
Two weeks before Ramadan, Muslims in Britain are usually ready to welcome the fast. In the UK there are no working days or schools adjusting to fasting Muslims. So Muslims in Britain, during fasting still carry out work and learning activities like the usual months.
This year's Ramadan is the second time to coincide with a six-week test season in the summer, after Ramadhan in 2017 yesterday. Thus, British Muslims will still take the test as they have to endure hunger for fasting. (Hopefully smooth yes ... )
Thus, entering the month of Ramadan, the producers in the UK are also increasingly adding their production to meet consumer needs. Supermarkets and various manufacturers in the UK, the more crowded when entering the month of Ramadan.
The economy during Ramadan in the UK, reaches about 200 million pounds in the supermarket chain. Call it, Tesco, Sainsbury's, Asda and Morrisons are competing to improve the product, and prepare a display and promo favorite food in the month of Ramadan.
Supermarkets in the UK, with a large Muslim population, can make Ramadan a sales opportunity. An example is the Morrisons Supermarket that sells Ramadhan countdown calendars, such as the advent calendar.
Ramadan starts from mid May to about 30 days. After that at the end of Ramadhan held Eid al-Fitr. It is also an opportunity for MAC Cosmetics, Body Shop and Godiva Chocolates by selling a number of items that are prized during Eid.
Similarly, the largest shopping center in Europe, Westfield London, took the decision to make the month of Ramadan as an effort to increase the lucrative opportunities of the Muslim market. Westfield London made the moment of Ramadan to hold its first Eid Festival in June 2018. At Idul Fitri Festival there will be catwalk shows, pop-up food stalls, promos and shows.
Happy fasting.